1. Cross the Ocean in Disguise

Do not advertise your preparations by trying to hide, doing so will cause increased interest by your competitors. Instead make it appear you are going about your routine business and that there is nothing unusual happening.

The reference to the ocean alludes to overcoming a significant barrier or achieving a significant goal while being in full view.

Competitors may give the appearance of being open and honest while they disguise their true intentions until they have achieved their goal. This is the stratagem that politicians are often accused of using; despite being in the public gaze they achieve their private goals to the detriment of the onlookers.