5. Loot a burning house

If one of your competitors collapses obtain whatever assets you can both for your own benefit but also to deny them to your other competitors.

Sales staff from a competitor may be able to bring customers with them, similarly design engineers can bring development knowledge.

If you allow yourself to get into difficulties do not expect sympathy from your competitors. You may be forced to sell off assets at well below their true value - in a "fire sale" - or enter into a contract at disadvantageous terms in order to survive a bit longer. You may be better off salvaging the valuable assets, let the old house burn down, build a new house and start again with the assets you saved.